Prototype Phase

Focal Point

Automated Video Ad Creation Platform

Create compelling video ads at scale. Focal Point combines AI script generation with dynamic content assembly to produce brand-consistent video content for every major platform.

Currently in prototype development. Contact us to discuss early access.

Planned Capabilities

Everything you need to create, manage, and publish video ads at scale.

Intelligent Script Generation
AI-powered agentic reasoning generates contextually relevant scripts based on your brand voice and platform best practices.
Dynamic Content Assembly
Automatic selection and assembly of assets from your catalogs with video animation capabilities for static images.
Brand Asset Management
Upload logos, typography, colors, and branding guidelines. Automatic application across all generated content.
Dual Editing Modes
Simple drag-and-drop mode for quick edits, or advanced timeline editing with keyframes and multi-layer control.
Enterprise Workflows
Role-based access controls, multi-tenancy for multiple brands, and configurable approval workflows.
Direct Publishing
Publish directly to YouTube, Instagram, Facebook, TikTok, and Pinterest with embedded performance analytics.

Multi-Platform Distribution

Create once, publish everywhere. Focal Point optimizes your content for each platform's specifications.

YouTube

Pre-roll, mid-roll, and discovery ads

Instagram

Stories, Reels, and feed placements

Facebook

Feed, Stories, and in-stream ads

TikTok

In-feed and TopView formats

Pinterest

Standard and idea pins

Development Roadmap

Focal Point is currently in the prototype phase. Here is what we are building.

Current
Prototype
  • AI script generation
  • Basic brand asset management
  • Simple editing mode
  • Single platform export
Next
MVP Release
  • Dynamic content assembly
  • Multi-platform publishing
  • Basic analytics
  • RBAC controls
Future
Enterprise
  • Advanced editing mode
  • Multi-tenancy
  • Complex approval workflows
  • Advanced analytics

Features

AI-Powered Creation

Intelligent content generation and assembly

Script Generation
AI-powered agentic reasoning creates contextually relevant video scripts.
  • Brand voice customization
  • Audience insights integration
  • Platform-specific optimization
  • Multiple script variations
  • Tone and style adjustment
Content Assembly
Automatic selection and assembly of assets from your media catalogs.
  • Smart asset selection
  • Scene composition
  • Video animation for statics
  • Automatic b-roll matching
  • Transition optimization
Text & Graphics
AI-generated text overlays and motion graphics.
  • Dynamic text animations
  • Call-to-action generation
  • Platform-specific sizing
  • Brand font application
  • Localization support

Brand Asset Management

Maintain consistency across all your video content

Brand Asset Library
Centralized management of all your brand assets.
  • Logo upload and management
  • Color palette definition
  • Typography guidelines
  • Template library
  • Asset versioning
Brand Consistency
Automatic application of brand guidelines across all content.
  • Color matching
  • Font enforcement
  • Logo placement rules
  • Watermark management
  • Brand compliance checks
Template System
Pre-built templates that maintain brand consistency.
  • Platform-specific templates
  • Custom template creation
  • Template sharing
  • Quick customization
  • Batch application

Editing Interface

From simple to advanced, tools for every skill level

Simple Mode
Drag-and-drop editing for quick, easy video creation.
  • Drag-and-drop interface
  • Template selection
  • Basic customization
  • One-click export
  • Guided workflows
Advanced Mode
Professional timeline editing with full creative control.
  • Timeline editing
  • Keyframe animation
  • Multi-layer control
  • Advanced effects
  • Frame-by-frame editing
Audio Tools
Comprehensive audio editing and management.
  • Music library access
  • Voiceover integration
  • Audio ducking
  • Sound effect library
  • Audio mixing

Enterprise Workflow Management

Built for teams and organizations

Role-Based Access
Fine-grained permissions for your entire team.
  • Content creator role
  • Reviewer permissions
  • Approver workflows
  • Admin controls
  • Custom role creation
Multi-Tenancy
Manage multiple brands within a single organization.
  • Separate brand workspaces
  • Cross-brand analytics
  • Centralized billing
  • Brand-specific settings
  • User assignment
Approval Workflows
Configurable review and approval processes.
  • Multi-stage approvals
  • Sequential reviews
  • Parallel approvals
  • Audit logging
  • Revision tracking

Distribution & Analytics

Publish and track performance across platforms

Direct Publishing
Publish directly to major video platforms.
  • YouTube integration
  • Instagram publishing
  • Facebook Ads Manager
  • TikTok for Business
  • Pinterest uploads
Performance Analytics
Track and optimize ad performance across platforms.
  • View and engagement metrics
  • Conversion tracking
  • A/B test results
  • Cross-platform comparison
  • ROI analysis
Scheduling
Plan and schedule your video ad campaigns.
  • Campaign calendar
  • Optimal timing suggestions
  • Batch scheduling
  • Timezone management
  • Recurring campaigns

Solutions

Video Advertising for Every Industry

See how Focal Point can transform video ad creation in your sector.

E-Commerce & Retail

Scale your product video ads

Create thousands of product video ads from your catalog automatically. Perfect for seasonal campaigns, new arrivals, and promotional events.

Key Benefits

  • Automated product video generation from catalog feeds
  • Dynamic pricing and availability updates
  • Platform-specific format optimization
  • Seasonal template libraries
  • Bulk campaign creation

Use Cases

Product showcase videosFlash sale promotionsNew arrival announcementsRetargeting campaigns

Expected Impact

-80%

Production Time

-70%

Cost per Video

+45%

Campaign ROAS

Marketing Agencies

Serve more clients, faster

Enable your creative team to produce high-quality video ads at scale. Manage multiple client brands with consistent quality and faster turnaround.

Key Benefits

  • Multi-client workspace management
  • White-label delivery options
  • Client approval workflows
  • Brand guideline enforcement
  • Team collaboration tools

Use Cases

Client campaign productionSocial media contentA/B test variationsLocalized campaigns

Expected Impact

+3x

Client Capacity

-60%

Revision Cycles

+35%

Profit Margin

Enterprise Brands

Global brand consistency at scale

Maintain brand consistency across regions and teams while enabling local customization. Enterprise-grade security and compliance features included.

Key Benefits

  • Centralized brand asset management
  • Regional customization controls
  • Enterprise SSO and security
  • Compliance and audit trails
  • Global team coordination

Use Cases

Global campaign rolloutsRegional adaptationsFranchise marketingPartner co-branded content

Expected Impact

99%

Brand Compliance

-65%

Time to Market

-55%

Production Cost

Real Estate

Bring listings to life

Transform property photos into engaging video tours. Create listing videos that capture attention and drive inquiries.

Key Benefits

  • Photo-to-video animation
  • Virtual tour generation
  • Agent branding integration
  • MLS data integration
  • Social media optimization

Use Cases

Property listing videosOpen house promotionsAgent introduction videosNeighborhood showcases

Expected Impact

+120%

Listing Views

5 min

Time to Create

+85%

Lead Generation

Automotive

Inventory videos on autopilot

Automatically generate video ads for your vehicle inventory. Dynamic updates as inventory changes with VIN-specific content.

Key Benefits

  • Inventory feed integration
  • VIN-specific video generation
  • Dynamic pricing updates
  • Dealer branding templates
  • OEM compliance support

Use Cases

New vehicle showcasesUsed car promotionsService department adsDealer group campaigns

Expected Impact

Auto

Video per Vehicle

+65%

Inquiry Rate

$50k/yr

Cost Savings

Travel & Hospitality

Inspire wanderlust at scale

Create compelling destination and property videos that drive bookings. Seasonal campaigns and promotional content made easy.

Key Benefits

  • Destination highlight reels
  • Property video tours
  • Seasonal promotional content
  • Multi-language support
  • Booking integration

Use Cases

Destination marketingHotel promotionsPackage deal videosLast-minute offers

Expected Impact

+40%

Booking Rate

Same day

Campaign Speed

+5x

Content Output

Interested in early access?

Contact us to discuss the Focal Point prototype and potential collaboration.